DAT Freight & Analytics
Peter Soroko has a background in political science and global studies with a minor in international relations and affairs from UCLA. Peter has gained extensive experience in marketing, partnership management, and sports information through various roles at UCLA Athletics, Pac-12 Conference, Ticketmaster, Sling TV, and DAT Freight & Analytics. Peter's responsibilities have included overseeing partnership activations, managing client relationships, coordinating marketing and PR efforts, and supporting sports information operations. Peter's career progression showcases their expertise in strategic partnerships and marketing within the sports and entertainment industry.
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DAT Freight & Analytics
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DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 500 million freight matches and a database of $150 billion in annual market transactions. The company was established in 1978 as the Dial-A-Truck (DAT) load finder service at Jubitz® truck stop in Portland, OR.