Rob Shields

Rob Shields is a seasoned product analyst with extensive experience in product management, analytics, and marketing strategy across multiple industries. Currently serving as a Product Analyst at DAT Solutions since February 2018, Rob has established a product analytics practice, driven the adoption of ROI-focused methodologies, and enhanced understanding of customer behavior throughout the organization. Previous roles include Senior Analyst at Simple Finance and Director of Customer Strategy and Analytics Services at Lytics, where Rob specialized in marketing strategy and analytics. Rob's diverse background also encompasses significant contributions as a co-founder and strategist at Fight, technical roles at Razorfish, and independent contracting, underscoring a deep proficiency in data-driven decision-making and innovative analytics solutions. Rob holds a BSCS with a focus on Artificial Intelligence, Electrical Engineering, and Mathematical Philosophy from Washington University in St. Louis.