Caitlin Geraghty Root

Caitlin Geraghty Root currently serves as Vice President of Customer Experience at Datassential, a position held since March 2022 after transitioning from Director of Client Solutions. Prior to this role, Caitlin accumulated significant experience at The NPD Group, where responsibilities included Account Director for Global Platinum Accounts, among other positions, from November 2013 to February 2022. Earlier career roles included research and analytical positions at Mintel from June 2010 to November 2013, and market research roles at SmithBucklin from December 2006 to May 2010. Academically, Caitlin holds an MBA in Business Management from Saint Xavier University and a BS in Business Administration with a focus on Marketing from Marquette University, along with a brief educational stint at St. Clare's, Oxford.