James Allen

James Allen heads DAZN’s global communications and is responsible for the group’s communication and reputation strategy as we build the world’s largest sports entertainment company. Prior to joining DAZN in July 2025, James led communications, brand and reputation management for nine years at Naspers during the group’s rapid global expansion, communicating its significant M&A agenda and multi-$bn IPOs, including the listing of Prosus. He has broad experience across private, publicly listed, early-stage and established companies in multiple sectors covering internet and technology, music, telecoms, retail, and financial services.