DC Shoes
Alexandra Ibañez is an accomplished professional with extensive experience in product development within the apparel industry. Currently serving as a Senior Brand Product Developer at Roxy since August 2019, Alexandra oversees knit tops, dresses, and screen lines. Concurrently, roles as a Pattern Maker and Tech-designer at Quiksilver Europe and as a Men/Youth Global Senior Product Developer at DC Shoes demonstrate expertise in managing various product lines and ensuring quality throughout the development process. Previous positions at companies such as Volcom and Rip Curl Europe further highlight a strong background in creating tech packs, developing measurement charts, and collaborating with suppliers. Alexandra holds a BTS in Industrial Materials with a focus on Modeling and a BAC in Artisanal Crafts specializing in Fashion and Accessories.
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DC Shoes
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Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.