Clay Dethloff

Clay is an experienced marketing research professional with 25 years of experience in both leading and delivering qualitative research in the industry. As the head of qualitative research efforts at Decision Analyst, Clay is responsible for maintaining and improving the quality of qualitative research, identifying new/innovative qualitative research tools, and overall management of the qualitative team.

Clay has conducted qualitative research projects using both traditional methods (focus groups, one-on-one interviews, and telephone interviews) and online qualitative methodologies (bulletin boards, and online chat groups, among others). Clay often works with his clients in using research results to develop marketing and communications strategies and formulate tactical recommendations for implementing those strategies.