DecisionTree Analytics & Services
Karl W. Lendenmann, Ph.D. is the President of DecisionTree Analytics & Services, focusing on enabling data-driven intelligence, decision-support, and value for clients. He has held various key roles in companies such as MobileCultures, Insights2Value Marketing Consultancy, Mediassociates, PulsePoint, Datran Media, Advanced Marketing & Media Group, KPMG LLP, Bozell Worldwide, and Wakeman & deForrest. With a background in Experimental Psychology, Mathematical Psychology, Statistics, and Market Research, Karl has been instrumental in driving growth, client acquisition, and optimizing marketing strategies throughout his career.
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DecisionTree Analytics & Services
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Decision Tree is a global provider of advanced analytics and campaign management solutions. We create value for businesses by transforming raw data into scalable and smart insights. We help companies sift through large volumes of data, both on premise and cloud, through data integration and automation, identify patterns using advanced machine learning algorithms and extract sustainable insights that help in accelerating decision-making. We combine big data analytics with relevant domain expertise to provide a scalable analytics solution that empower organizations to make smarter and intelligent decisions. Depending upon an organization needs, we create scalable analytics solutions that enable them to make real-time decisions. Whatever the stage of maturity the organization is in its analytics journey, we can help, be it for Data Discovery, Descriptive Modelling or Predictive Modelling. Decision Tree envisages being a category defining Decision Sciences and Big Data Analytics Company helping enterprises data driven decision making.