Deckers Brands
Debra Fries is an experienced retail management professional with over 15 years in the industry, currently serving as the Retail Operations Manager for North America at Deckers Brands since October 2008. In this role, Debra provides strategic and tactical operational direction, implementing standardized processes that enhance efficiency and customer satisfaction. Previous positions at Deckers include Market Manager and Senior Store Manager, where Debra drove sales performance and developed regional strategies. Prior experience includes serving as Store Manager at Aeropostale, where sales increased by 10%, and at Geox S.p.A., where Debra successfully led onboarding and training initiatives for staff.
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Deckers Brands
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Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.