Ryan Nichols

Sr. Manager, Brand Planning & Strategy - HOKA at Deckers Brands

Ryan Nichols is an experienced professional in brand planning and demand forecasting, currently serving as Sr. Manager of Brand Planning & Strategy for HOKA at Deckers Brands since June 2016. Previously, Ryan held various roles within the same company, including Demand Planning Manager and Senior Demand Planner, focusing on optimizing processes and mentoring team members to enhance efficiency and forecast accuracy. Earlier experience includes positions as a Credit Associate, CFS Systems & Reporting Analyst, and Sales Coordinator, demonstrating a multifaceted background in sales support, financial analysis, and customer relationship management. Ryan earned a Bachelor of Arts in Economics/Mathematics from UC Santa Barbara after attending Moorpark College.

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Deckers Brands

31 followers

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Koolaburra®, HOKA ONE ONE®, Teva® and Sanuk®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.


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1,001-5,000

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