Decoded Advertising
Avantika Sood is an experienced digital investment professional currently serving as Associate Director at Decoded Advertising since March 2020, specializing in programmatic media for major clients like Estee Lauder Companies and DECIEM. Previous roles include Supervisor Programmatic Media Investment and Senior Programmatic Analyst, where Avantika managed programmatic campaigns, optimized marketing strategies, and collaborated with internal teams to enhance performance. Avantika's career also includes positions at OMD USA as a Paid Digital Media Buyer for PepsiCo and internships at Sprinklr and Dentsu Webchutney, showcasing a strong foundation in digital marketing and media optimization. Educational credentials include a Bachelor's degree from the University of California, Berkeley, and certifications in Business Management and Marketing from Baruch College and UC Berkeley Extension.
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Decoded Advertising
An independent full-funnel marketing, advertising and design company, Decoded creates breakthrough campaigns that make brands perform. Challenging convention, it took some of the best talent from strategy, creative, media, design and the DTC world and put together a new way of working to bridge the gap between meaningful storytelling, data-led optimizations and commerce. Decoded services global clients like T-Mobile, Intuit, Visa, WW and SC Johnson from its offices in New York and Los Angeles.