Decoded Advertising
Laurie Hollar has a strong background as a Creative Director, with recent experience at Decoded Advertising since April 2021 and TBWA\\Worldwide from June 2020 to April 2021. Prior to that, they held positions as a Creative Director at Firstborn from April 2019 to April 2020 and at VMLY&R from October 2016 to March 2019. Laurie also served as a mentor for The Ad Club 2018 Futures Competition at VML NY in 2018. Laurie started their career as a Junior Copywriter at UniWorld Group in 2004 and has since progressed to roles such as Associate Creative Director at VML from 2013 to September 2016 and Senior Copywriter at ML Rogers Agency from 2010 to March 2012. Additionally, Laurie held the role of Editor in Chief at The Legoland Times from 2015 to 2018.
Laurie Hollar attended the University of North Carolina at Chapel Hill, where they pursued a Bachelor of Arts degree in Journalism with a concentration in Advertising. The duration of their studies and the specific years of their enrollment remain unknown.
Decoded Advertising
An independent full-funnel marketing, advertising and design company, Decoded creates breakthrough campaigns that make brands perform. Challenging convention, it took some of the best talent from strategy, creative, media, design and the DTC world and put together a new way of working to bridge the gap between meaningful storytelling, data-led optimizations and commerce. Decoded services global clients like T-Mobile, Intuit, Visa, WW and SC Johnson from its offices in New York and Los Angeles.