Def Jam Recordings
Zach Shefrin has held various digital marketing roles in the music industry, working with artists across different record labels. Zach has experience managing social and digital strategies, developing creative concepts to grow following and engagement, and working with DSPs for artist placements. Prior to their marketing roles, Zach interned at Roc Nation and Atlantic Records, gaining experience in artist management and marketing projects. Shefrin has also contributed as a music columnist and interned at Sirius XM Radio, learning about music programming and live show interviews. Zach holds a BS in Political Science and Journalism/Mass Communication from The George Washington University.
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Def Jam Recordings
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Def Jam Recordings is a music company based out of 1755 Broadway, New York, New York, United States.Def Jam is a subsidiary of Universal Music Group. Def Jam was founded by producers Rick Rubin and Russell Simmons in 1984. The pair helped bring hip-hop into the mainstream with artists including the Beastie Boys and LL Cool J.