Define was founded in 2000 by Jon Campbell, a then spritely soul, battle hardened by a stretch with a respected Champagne house. Having worked in and supped his way through France, Jon set out to offer a stage for the types of wine that inspired him into the trade in the first place.

The trade division of Define supplies a number of leading pubs and restaurants in the North West as well as a long list of the most celebrated Michelin restaurants and eminent foodhalls in London with a number of wines, spearheaded by the rare, cult Champagne from Jacques Selosse, represented exclusively in the UK by Define.

Years of travel and hard tasting have resulted in an enviable collection of over 1500 labels, showcasing the breadth and glory of artisan wine made with passion and purpose. The business has evolved over the years, becoming a magnet for enlightened drinkers in the North West.

Visitors embrace the range, the expert advice on hand, and the chance to taste 32 cracking bottles whenever they like from Define’s sampling machines. An unerring dedication to quality and the creative approach of the team was recognised at the highly regarded International Wine Challenge, with Define winning the coveted Regional Merchant of the Year award, as well as being named the 3rd Best Independent Wine Merchant in the country in 2019.

Set in the heart of our wine store, our restaurant allows diners to enjoy the creations of our Head Chef Richard Rowley surrounded by the reassuring presence of thousands of bottles of wine. Richard sources the finest produce and often pilfers gems from our deli to come up with a heady mix of classic tapas dishes and an array of delicious small plates.

Customers can now enjoy our wonderful space at various times of the day, with award-winning coffee and fine French pastries served from 10am, and a mouth-watering array of Mediterranean tapas and small plates served at lunch and evenings on Wednesday, Thursday, Friday and Saturday.

Food & Beverage

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Define Food and Wine

Define Food and Wine's headquarters in Sandiway, United Kingdom

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Liam Cunniffe

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