Norma Lobo

Norma Lobo serves as a Senior Digital Marketing Analyst at Definitive Healthcare since June 2021, where responsibilities include generating comprehensive reports on marketing and sales funnels, KPIs, and budget performance, as well as leading projects that analyze funnel reports using Excel, Salesforce, and Marketo. Previously, as a Marketing Analyst Intern, contributions included collaborating on SEO, website reports, and email marketing, leading to a 40% increase in website traffic. Prior experience includes a Digital Marketing Internship at Bentley University, where improvements in newsletter engagement and bounce rates were achieved, as well as various roles such as Graduate Student Ambassador and Technical Assistant. Norma Lobo holds a Master of Science in Marketing Analytics from Bentley University and a Master of Arts in Economics from the University of Mumbai, complemented by a Bachelor of Arts in Economics and Business from St. Xavier's College.