Delion
Yassen Lyubenov is a seasoned marketing and brand management professional with extensive experience in the spirits and beverage industries, currently serving as General Manager at Delion since October 2021. Previously, Yassen held roles such as Marketing Consultant at VM Finance Group and Senior Brand Growth Strategist at Kingfisher Consultancy. Yassen's experience at Molson Coors Beverage Company spans several years, including positions as Regional Brand Director for the Indian market and Commercial VP for Central and Eastern Europe. Earlier career highlights include serving as Marketing Director at Kamenitza AD, Senior Marketing Manager at Wrigley covering multiple regions, and a Junior Brand Manager at Kraft Foods Bulgaria. Yassen holds a Bachelor's Degree in International Business Administration from the University of Lincoln and has a robust background in driving brand innovation and growth in competitive markets.
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Delion
Delion, a company of VM Finance Group, is a leading distributor of world-famous brands of wines, spirits and tobacco products. The company has sales offices in Sofia, Plovdiv and Varna and representatives in the towns of Blagoevgrad, Stara Zagora, Veliko Tarnovo and Burgas. The team consists of more than 40 sales and marketing specialists. Among the brands that have trusted the expertise of Delion’s team are: Beluga vodka, Grant's, Glenfiddich and Tullamore Dew whiskeys, Amarula liquor, AdVini, Bottega, Esporao wines, Pilavas ouzo, Pyrat rum, Patron tequila, Macanudo, Arnold Andre tobacco products, Café Crème, Davidoff, Handelsgold, Clubmaster and many others. Delion provides the brands it represents in Bulgaria with effective and innovative strategies for their development and performance across the country.