Demand Exchange
Nick Watt is a seasoned professional in content strategy and digital marketing, currently serving as the Director of Content & Editor of the LinkedIn Digital Marketing Group at Demand Exchange since July 2023. With a wealth of experience including founding Folk - The Content & Community People and leading partner content initiatives at Econsultancy, Nick has developed significant expertise in creating impactful content for prominent B2B technology firms. Previous roles include EMEA Editor at CMO.com, Training Director at The Knowledge Engineers, and Visiting Lecturer at the Institute of Data and Marketing, contributing to education in digital marketing. Nick holds a BSc (Hons) in Geography from Coventry University.
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Demand Exchange
Demand Exchange turns your lead generation from a guessing game into a scalable, results-driven pipeline that’s aligned with your sales goals. We deliver high-quality, compliant leads that meet your criteria, helping you move from connection to conversion faster. We understand the frustration of dealing with irrelevant contacts, wasted budgets, and inconsistent outcomes. That’s why our approach centres on precision and transparency—ensuring you only engage with prospects that match your exact criteria and are ready to explore your solutions. Our platform leverages advanced analytics and intent data to identify high-potential prospects who are actively researching in your space. Combined with our trusted network of verified publishers, we ensure a steady flow of genuine, bot-free leads that meet regulatory requirements, including GDPR and CCPA. What You Can Expect from Demand Exchange: - Tailored Content: Developing high-quality content aligned with your marketing goals to attract the right audience and position your brand as a thought leader. - Content Hubs and Lead Capture: We create custom content hubs, landing pages, and lead capture strategies to engage your audience and drive conversions. - Seamless Integration: Our solutions integrate smoothly with your existing CRM, marketing automation, or ABM systems, making it easier to manage your pipeline. Demand Exchange doesn’t just deliver contacts. We connect you with prospects that match your criteria and create real opportunities for growth. Visit our website to discover how we can transform your lead generation strategy today.