Rochelle Ann Sanpedro

Rochelle Ann "Cheng" SanPedro is an accomplished executive with extensive experience in demand generation, marketing, and operations management. Currently serving as a Board Member and Executive Director at Demand Science Team Philippines, Inc., since July 2016, SanPedro has effectively led various roles, including President and VP/Country Manager, driving revenue growth and operational efficiencies across multiple offices in the Philippines. As a co-founder and COO of Teal Services Group of Companies, SanPedro focuses on providing ethical employment opportunities. Additionally, SanPedro is a member of the Board of Directors at Pure Bayanihan Foundation, leveraging business expertise to support community development. Previous experience includes a senior managerial role at the Philippine Health Insurance Corporation, where SanPedro implemented impactful marketing strategies and policy proposals that significantly increased health insurance coverage for the underprivileged. SanPedro holds a Bachelor of Arts in Psychology from De La Salle University and a Master in Development Management from the Development Academy of the Philippines.