DemandGen
Anita brings to DemandGen more than 20 years of experience in B2B software and services, including leadership roles in partnerships, product and marketing. As Director of Alliances, she leads DemandGen’s efforts to develop meaningful strategic partnerships with industry leaders across the digital marketing ecosystem. Her focus is on driving growth by working with MarTech partners and our sales team to generate business through co-marketing programs and bring innovative services offerings to DemandGen’s clients.
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DemandGen
DemandGen (now BDO Digital) guides marketing leaders in enterprise organizations along every step of their digital marketing journey, providing best practices and strategies to maximize the return on marketing technology investments. Our team of talented, passionate experts deliver the tools, knowledge and support you need to execute quickly and successfully on your key marketing initiatives. Through close partnerships with Oracle, Marketo, Salesforce and others, we offer a broad portfolio of marketing automation, CRM and technology services. We work side by side with your teams, empowering them to deploy, integrate and leverage best-available solutions to drive demand, achieve operational excellence and elevate marketing’s impact in your organization.