Dena Startup Lab is a free-to-join GTM community of early-stage B2B software founders, whose priority is achieving product-market-fit.

Dena (pronounced “day-na”), in Hindi, means 'to give'.

Mission:  Shifting to a world where B2B startups launch prioritizing product-market-fit.

Values:

When we drafted our core values, we were deliberate in cementing values that would become core to the Dena Startup Lab Community.  Not just for us internally, but a north star and value set we’d ALL embody and share.

For our community to grow to its full potential, we all become evangelists and stewards of these values.  

#FoundersFirst

We are relentless in the pursuit of a win. But our founders need to win first.  Help every founder around you win.

"Dena"

Strong financial outcomes don't just come from demand and product-market fit; they also stem from a desire to give and grow.

Bias for Action

We believe moving with speed and agility are cornerstone to startup growth.  Move quickly and thoughtfully to lend a helping hand.

Always Be Learning

Foster inquisitiveness; explore, discover & grow. Our quest for knowledge is endless. We are all students. We are all coaches.

Business Development

Enterprise Software

Professional Networking

Software

Dena Startup Lab

Dena Startup Lab's headquarters in Toronto, Canada

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