Deseret Digital Media
Steve McFarland is an accomplished sales professional with extensive experience in the media and automotive industries. Currently serving as the Sr. Director of Sales for KSL CARS and KSL.com at Deseret Digital Media since 2018, McFarland previously held leadership roles including Director of Sales & Strategic Partnerships at DrivingSales, where the organization became a key player in the retail automotive sector. Earlier career highlights include serving as Managing Director of Sales at TriQuest Fundraising, where McFarland focused on marketing and branding for sports associations and nonprofits. Additional experience includes positions at Primary Residential Mortgage, Exhibit Center, and KSL 5 TV & KSL NewsRadio. McFarland holds a Bachelor of Science degree in Mass Communication/Media Studies from the University of Utah.
Deseret Digital Media
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Deseret Digital Media (DDM) operates digital media properties including UTAH.com and KSL.com (including its uniquely successful Marketplace with KSL Classifieds, KSL Jobs, KSL Homes, KSL Cars, KSL Services). Collectively, these digital media assets reach more than 17 million unique visitors monthly, generate over 375 million page views and over a billion ad impressions each month.