Deseret Digital Media
Tom Yates is a seasoned sales and marketing professional with extensive experience in the digital media and automotive industries. Currently serving as Senior Vice President of Sales & Marketing at Deseret Digital Media since June 2014, Tom has held various leadership roles including Vice President of Sales and Senior Director of Sales for KSL.com and related platforms. Prior to this, Tom worked at ReachLocal as a Sales Manager and Internet Marketing Consultant from September 2010 to June 2014, and at AutoTrader.com as District Sales Manager and Advertising Consultant from March 2005 to August 2010, where responsibilities included managing outside sales teams and driving revenue growth. Tom's expertise encompasses team management, revenue generation, and client relationship development.
Deseret Digital Media
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Deseret Digital Media (DDM) operates digital media properties including UTAH.com and KSL.com (including its uniquely successful Marketplace with KSL Classifieds, KSL Jobs, KSL Homes, KSL Cars, KSL Services). Collectively, these digital media assets reach more than 17 million unique visitors monthly, generate over 375 million page views and over a billion ad impressions each month.