Firdaws Hamada

Conseillère Recherche Marketing at Desjardins

Firdaws Hamada is a marketing professional currently serving as a Marketing Research Advisor at Desjardins since May 2025. Previous experience includes working as a Consumer Intelligence Analyst at Sobeys from October 2023 to June 2025, where responsibilities included project management, quantitative and qualitative data analysis, secondary data research, stakeholder presentations, supplier relationship management, and competitor monitoring. Additionally, Firdaws held roles in customer service and hospitality, including as a waitress at Bar à vin place Deschamps and as a customer service representative at Boutique envue. Firdaws also has research assistance experience from Université de Sherbrooke and served as Vice-President of Academics for the Comité Compétitions at the same institution. Firdaws has a Master's degree in Business Administration with a focus on Marketing and a Bachelor's in Business Administration, both from Université de Sherbrooke.

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Desjardins

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Desjardins Group is the leading cooperative financial group in Canada and the fifth largest cooperative financial group in the world with assets of $227 billion. It has been rated one of Canada’s top 100 employers by Mediacorp Canada. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. The group has one of the highest capital ratios and credit ratings in the industry. It is considered as the fourth safest and strongest bank in North America according to Global Finance magazine and the first according to Bloomberg News.


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Headquarters

Lévis, Canada

Employees

10,000+

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