Desjardins
Pascal Desrosiers is an experienced professional in the fields of digital strategy and media planning, currently serving as Conseiller principal audience insights at Desjardins since November 2021. Previously, Pascal held the position of Directeur Stratégie Média Numérique at Cossette from July 2013 to November 2021, where responsibilities included digital product supervision and performance account management. Pascal's extensive career also includes leadership roles at TP1, Revolver 3, Palm+Havas, Fjord Interactive, and Touché! PHD, showcasing a strong background in user experience optimization, interactive strategy development, and media planning. Pascal holds a Bachelor’s degree in Marketing from HEC Montréal and a CEGEP diploma in Administrative Sciences from Collège de l'Assomption.
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Desjardins
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Desjardins Group is the leading cooperative financial group in Canada and the fifth largest cooperative financial group in the world with assets of $227 billion. It has been rated one of Canada’s top 100 employers by Mediacorp Canada. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. The group has one of the highest capital ratios and credit ratings in the industry. It is considered as the fourth safest and strongest bank in North America according to Global Finance magazine and the first according to Bloomberg News.