Desjardins
Raphael Chaboud is a seasoned digital marketing professional with extensive experience in SEO, SEM, and digital acquisition. Currently serving as a Conseiller principal SEO at Desjardins since August 2020 and as a freelance Spécialiste en marketing numérique since May 2020, Raphael has previously held roles including Conseiller, Acquisition Digital at La Presse, Lead Generation Manager at Alternative Capital Group Inc., and Specialiste SEO, SEM at Vortex Solution. A strong background in managing digital marketing programs, analyzing data, and improving website performance has been established through positions at the Société des casinos du Québec and other organizations. Raphael holds multiple degrees in marketing, including a Bachelor Honours from De Montfort University, and maintains a keen understanding of customer behavior and market trends to drive engagement and conversion.
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Desjardins
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Desjardins Group is the leading cooperative financial group in Canada and the fifth largest cooperative financial group in the world with assets of $227 billion. It has been rated one of Canada’s top 100 employers by Mediacorp Canada. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. The group has one of the highest capital ratios and credit ratings in the industry. It is considered as the fourth safest and strongest bank in North America according to Global Finance magazine and the first according to Bloomberg News.