Destination Canada
Isabelle Jacques is an accomplished marketing professional with extensive experience in integrated marketing campaigns and content strategy, particularly within the travel and outdoor sectors. Currently serving as Manager of Marketing Performance and Insights at Destination Canada since October 2015, Isabelle has led successful campaigns in the Asia-Pacific and Canadian markets, receiving the 2021 Employee Award of Excellence. Previous roles include managing content marketing campaigns for the US and Mexico, where Isabelle developed successful brand partnerships and produced award-winning podcasts. Isabelle's earlier experience features significant contributions to organizations such as Bell Racing International, Bank of Canada, and Olympic Broadcasting Services Vancouver, highlighting a strong background in communications, stakeholder engagement, and social media strategy. An academic graduate from Simon Fraser University with a BA in Communication, Isabelle combines strategic thinking with a passion for community building and brand development.
Destination Canada
Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.