Destination Canada
Jennifer Horsnell, CDME, currently serves as the Senior Director of Destination Development at Destination Canada since May 2022, having previously held the position of Senior Program Manager in the same department. Prior experience includes nearly 19 years at Tourism Kelowna, where Jennifer progressed from Visitor Services Manager to Director of Business & Destination Development, including a tenure as Interim President & CEO. Additional roles include Marketing Coordinator for Tourism British Columbia and Membership Services Coordinator for Tourism Victoria. Jennifer began a career in hospitality as a Sales Coordinator at Best Western 108 Resort. Educational credentials include studies at Selkirk College and the University of Victoria, complemented by CDME workshops.
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Destination Canada
Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.