Destination Canada
Joe Amati is currently the Senior Executive Director, Global Market and Brand Intelligence at Destination Canada. Prior to this role, Joe held positions such as Executive Director at Apex Strategy Inc., SVP of Research at Hotspex, and Director Research, Insights, and Marketing Operations at Canada Goose. With a background in psychology, Joe has also worked at Kellogg Company and Loblaw Companies Limited in various insights and planning roles.
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Destination Canada
Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.