Destination Canada
Li Fang is an experienced data product manager currently working at Destination Canada, focusing on the lifecycle of data products and building a centralized data analytics platform. Prior to this role, Li held positions at Best Buy Canada as a Senior Digital Analyst, delivering impactful analytics solutions that drove significant revenue and business decisions. Li's career includes a role in digital growth marketing at Brunswick News Inc., where online subscriptions increased substantially through data-driven strategies. Previous experiences include product marketing management at Freedom Tours & Travel and extensive marketing leadership roles at China Resources Snow Breweries, where annual sales reached $5 billion. Li holds a Master's degree in Business Analytics from The University of British Columbia and a Master's degree in Business Administration from Wuhan University of Technology.
Destination Canada
Destination Canada (formerly Canadian Tourism Commission) is Canada’s national tourism marketing organization. A federal Crown Corporation, we lead the Canadian tourism industry, alongside federal and provincial governments and private-sector partners, in marketing Canada around the world. We passionately believe that Canada is a place where travellers can create their own unique and extraordinary personal experiences. Canada’s stunning natural scenery, its vibrant cities, its geography built for memorable personal journeys and, above all, its people, are building blocks in great travel stories.