Destination NSW
Abbey Lees has a diverse background in sales and business development roles across various industries. With experience in companies such as AccorHotels, Voyages Indigenous Tourism Australia, and Oracle, Abbey has demonstrated the ability to drive growth and achieve targets. Abbey's educational background includes a Bachelor of Business Administration from Macquarie University and an Associate Degree of Business and International Tourism from the International College of Management, Sydney.
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Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.