Destination NSW
Bohdi Lewis is a seasoned marketing professional with extensive experience in brand strategy and customer experience. Currently serving as the Director of Brand & Customer Experience at Destination NSW since November 2020, Bohdi leads a team dedicated to enhancing the NSW Visitor Economy. Prior roles include Associate Director of Brand at Havas, where Bohdi spearheaded innovation projects for notable clients such as the Australian Defence Force and Air New Zealand. Additionally, Bohdi has held key positions in digital strategy, leading initiatives that transformed Defence Force recruiting experiences and contributed to brands like Lion and Emirates. Early career roles include brand planning at Y&R ANZ and data analysis at Stuart Alexander & Co. Bohdi's expertise spans across various sectors, demonstrating a commitment to merging technology with branding to create impactful consumer experiences.
Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.