Destination NSW
Cassandra Hill is an experienced marketing and partnerships executive currently working at Destination NSW since January 2023, focusing on the UK and Europe markets. Prior to this role, Cassandra held various positions at Kantar from February 2019 to January 2023, including senior events research analyst and client manager. Earlier experience includes roles at SpotX as an account coordinator in operations from October 2017 to February 2019 and progressively advanced roles in client services. Cassandra earned a Bachelor of Marketing and Media from Macquarie University and participated in a study abroad program at the University of Leicester in 2017.
This person is not in the org chart
This person is not in any teams
Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.