Destination NSW
Emma Reyes is an experienced public relations professional with a strong background in media relations and communications. Currently serving as PR Manager for Destination NSW since November 2021, Emma oversees PR, influencers, and visiting media initiatives. Prior to this role, Emma worked at Tourism New Zealand from August 2017 to November 2021 as Senior PR & Communications Executive, focusing on enhancing positive media coverage in Australia. Emma's earlier experience includes a significant tenure at Access PR Australia, where roles progressed from Account Coordinator to Senior Account Manager, managing high-profile clients such as The Art Gallery of NSW and the Museum of Contemporary Art. Emma holds a BA in Communication with a major in Public Communication from the University of Technology Sydney.
Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.