Destination NSW
Jenna (Smith) Whyte is an accomplished public relations professional with extensive experience in account management and strategic communications. Currently serving as Associate Director at Destination NSW since September 2022, Jenna also manages public relations for Vivid Sydney. Previous roles include Senior Account Director at alt/shift/ and Bite Communications Pty Ltd, where Jenna managed diverse health and nutrition clients, demonstrating a strong ability to drive strategies across various media platforms. Jenna's early career includes roles at Cox Inall Communications and Cannings Strategic Communications, supported by a solid educational foundation with a Bachelor of Arts in Organisational Communication and a Bachelor of Business Studies from Charles Sturt University.
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Destination NSW
Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW is responsible for leading the delivery of the NSW Visitor Economy Strategy 2030 in partnership with government and industry. Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and regional NSW.