Barbara Feringa

Barbara Feringa, MPH, currently serves as Senior Vice President of Marketing & Market Access at Detect and is the Business Owner of Innovative Growth Strategies (InnoGrow). With over a decade of experience at Quest Diagnostics, Feringa held multiple executive roles, including Executive Director of Strategic Marketing, Executive Director of Advanced Diagnostics, and Executive Director of Women's Health, where significant contributions to revenue growth and advocacy initiatives were made. Prior roles at Bayer HealthCare and Ethicon, Inc. involved strategic marketing leadership, resulting in substantial sales increases and innovative product launches. Feringa's career began at USAID as a Senior Technical Advisor, and educational background includes a Masters of Public Health and a Masters in International Affairs from Columbia University, as well as a Bachelor’s degree from the University of North Carolina at Chapel Hill.