Antonios Vafeiadakis

Antonios Vafeiadakis currently serves as the Head of Digital Products & Consumer Data for Johnnie Walker Global at Diageo, a role commenced in March 2021, where responsibilities include developing product vision and championing user-centric design. Prior experience includes the position of Global eCom & Digital Product Manager for Scotch at Diageo, focusing on aligning product strategy with consumer insights and digital engagement. Vafeiadakis previously held various positions in digital marketing and e-commerce at adidas Group between March 2014 and March 2021, emphasizing digital optimization, project management, and campaign execution. An educational background includes a Master's in Human Computer Interaction Design from Cyprus University of Technology, alongside multiple advanced degrees in Business, Economics, and Graphic Design from esteemed institutions.