Florencia Cuyas

Florencia Cuyas is an experienced professional currently serving as the Head of Innovation for PEBAC at Diageo since January 2011, where a focus is placed on developing business strategies rooted in consumer needs and managing innovation processes. Before this role, Florencia held positions including Head of Planning and Consumer Planner Manager, contributing to strategic marketing plans and expanding planning functions across markets. Prior experience includes a role as Marketing Research & Insights Manager at Danone, where leadership in research execution and insights generation facilitated brand growth, and a previous position as Research Senior Assistant at British American Tobacco. Florencia holds a degree from Universidad de Belgrano and additional educational credentials from Esquiu.