MacArena Rodriguez

Macarena Rodriguez serves as the Global Head of Omnichannel & Technology Transformation at Diageo since March 2020, where the role focuses on innovating omnichannel experiences for esteemed brands. Prior experience includes Head of Retail Operations at Diageo, managing retail store operations, and Retail Operations Manager at Morphe, overseeing international retail initiatives. At Michael Kors, Macarena advanced from Flagship Store Operations to European Retail Operations, responsible for process improvement across multiple countries. Earlier roles involved business development and digital strategy at Grupo Prosol, brand management at Don Rodrigo, and marketing at El Corte Inglés. Educational credentials include advanced studies at prestigious institutions such as London Business School and IESE Business School.