Nicole Tan

Nicole Tan is an experienced brand management professional currently serving as the Senior Tequila Brand Manager at Diageo since March 2019, where responsibilities include strategic management of key Reserve brands such as Singleton, Tanqueray, and Don Julio. Previous roles at Diageo involved leading brand partnerships and events for the Reserve Portfolio, including Johnnie Walker and Baileys. Nicole's career also includes experience as a Brand Strategist at Labbrand and a brief tenure in market research at Ipsos. Earlier experience includes a role in risk management and compliance at Citi. Nicole holds a Bachelor of Science (Honours) in Business Management from the University of Birmingham and a Diploma in Banking and Financial Services from Ngee Ann Polytechnic.