Johanna A.

Johanna A. is an experienced professional in the field of market research and consumer insights with a strong track record of leadership and innovation. Currently serving as the Commercial & Delivery Excellence Lead for B2B Surveys at Dialectica since January 2023, Johanna previously held various key positions at FREENOW, including Regional Consumer Insights Lead for LATAM, where a cross-market team was established to enhance user-centric decision-making and achieve significant market research budget savings. With additional experience at Dichter & Neira Research and Kantar, including roles as Senior Account Manager and Account Manager, Johanna has consistently driven business development and fostered client relationships across sectors such as telecommunications, alcoholic beverages, and retail. Educational qualifications include a Master of Science in Marketing & Communications from ESCP Business School and a Bachelor in Business Administration from Universidad de Los Andes.