Mike Juoni

Mike Juoni is an accomplished executive with extensive experience in sales and operations within the mattress industry. Currently serving as the Senior Vice President of Sales at Diamond Mattress since March 2025, Mike is focused on driving growth and partner engagement. Prior to this role, Mike held the position of Senior Vice President of Commercial Operations at Corsicana Mattress Company, managing an 80-member team. Mike's extensive background at Serta Simmons Bedding, where roles included Vice President Sales for the Independent Channel and Senior Director of the Strategic Retail Group, highlights a track record of transformative business development and channel strategy execution. Earlier experience includes executive roles at Verlo Mattress Factory Stores and Handyman Matters Franchising, demonstrating strong capabilities in franchise development, operations management, and performance optimization.