Luiza Longo

Luiza Longo is a marketing professional with extensive experience in performance and paid media, currently serving as the LATAM Paid Media Lead for DiDi since September 2021. In this role, Luiza leads cross-functional teams across Latin America and Japan, driving branding and integrated marketing initiatives while optimizing media investments. Prior positions include LATAM Performance Media Manager at DiDi, Growth Marketing Lead at Farmapp, and Performance Media Specialist at Globo, among others. Luiza has a solid educational foundation with an MBA in Digital Marketing from FGV and a Bachelor's degree in Social Communication from ESPM.