Margot Chi

Margot Chi is a skilled professional with extensive experience in insights and market research, currently serving as Senior Manager, Insights at Dig Insights since August 2023. Prior to this role, Margot held the position of Senior Analyst at NielsenIQ, where responsibilities included managing complex projects and conducting detailed data analysis for various studies. Experience as a Senior Research Analyst at Explorer Research involved client engagement, report preparation, and mentoring junior analysts. A background in student consulting with notable companies such as Esselunga, L'Oréal, and Ralph Lauren showcased expertise in market trends and consumer behavior analysis, delivering successful marketing strategies and presentations. Margot began a career in marketing as the Director at RE/TUNE Modeling and has held leadership roles in strategic business analysis and customer engagement. Academic credentials include a Master of Science in Management from Ivey Business School and international study experiences across prestigious institutions.