Sophia Liu

Sophia Liu is an experienced professional in insights and analytics, currently serving as Director at Dig Insights since November 2023. Prior to this role, Liu worked as Measurement & Insights Lead at #paid from October 2022 to October 2023, and held various positions at Dig Insights from February 2019 to September 2022, culminating in the Director role. Liu began a career in research analytics at Edelman as a Research Analyst in 2018 and previously worked as a Fraud Detection Analyst at Tangerine and a Fraud Analyst at RBC. Education includes a Postgraduate Certificate in Research Analyst from Humber College and an Honours Bachelor of Science in Psychology, Neuroscience and Behaviour from McMaster University.