Digital Analytics Association
David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, and technology settings. David is passionate about helping companies achieve growth through data-informed customer relationships. He has led analytics teams at Comcast and American Eagle Outfitters and has created customer analytics products at IBM and Intel. He is currently VP of Retail Strategy at Quantum Metrics, which helps organizations put customers at the heart of everything they do. David is a frequent speaker at analytics events and the founder of the Analytics UnSummit. He holds an MBA from The Anderson School at UCLA and resides in the San Francisco Bay Area.
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Digital Analytics Association
The DAA exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application.