Digital Analytics Association
Randal Ries is a seasoned professional with extensive experience in research and analytics, currently serving as Research & Analytics Manager at IBM since February 2004, where roles have included Principal for Market Development & Insights and Senior Advisor. Randal's expertise encompasses primary research, social analytics, and internal communications strategies, with significant contributions to the global Workplace Effectiveness Survey and various data analysis methodologies. Prior to IBM, Randal was an Adjunct Professor at Berkeley College and the Principal/Owner of Alternative Research Technologies, providing custom research services to Fortune 500 companies. Randal's academic credentials include a Certificate in Business Analytics and Data Science from UC Irvine, an MA in Quantitative Methods in the Social Sciences from Columbia University, an MA in English from the University of Illinois Chicago, and a BA in Liberal Arts from the University of Iowa.
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Digital Analytics Association
The DAA exists to help organizations illuminate and overcome the challenges of data acquisition, exploration, deduction and application.