Digital Commerce Global
Laura Cullen is an accomplished professional in digital commerce and business transformation, currently serving as the Global Digital Commerce Director at Digital Commerce Global. Previously, Laura held the position of Global Commerce Director at VML and worked as a Senior Consultant specializing in Digital Commerce and Business Transformation on a freelance basis. Laura's experience includes significant roles at Barilla Group as the Global eCommerce Center of Excellence & Digital Shelf Content Lead and at Unilever, where responsibilities encompassed leading Commerce Consumer Data Insights for eCom R&D Global and serving as the Assistant NPD Lead for Love Home and Planet and Naturals within the Global Laundry and Home Care division. Laura began their career as an R&D Innovation Scientist in Global Home Care.
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Digital Commerce Global
Consumer brands need direction and answers to decide where, when, how and how much to invest. And the consumer brand community needs a beacon. Whether leading or lagging in digital commerce, brands need to know how they compare to their category peers and to industry innovators. Today’s digital shopper is more aware than ever and can choose to buy products on multiple channels any time of the day, anywhere in the world on any number of devices. Winning the consumer across marketplace/ pureplay, brick & click, social, intermediary, B2B and D2C channels requires a complex mix of knowledge, skills, processes, tools and technologies. DCG’s team of FMCG/CPG domain experts is ripping up the legacy manual. Follow the DCG community to avoid being left at the back of the digital shelf. www.dcg.ai