Digital Commerce Global
Zarina L Stanford is an accomplished marketing and communications professional currently serving as a Strategic Advisor at Digital Commerce Global since August 2025 and as a Board Advisor at FortyTwo.VC since November 2021. Stanford held the position of Chief Marketing Officer at Bazaarvoice from November 2021 to August 2025 and was the Chief Communications & Marketing Officer at Rackspace Technology from September 2020 to August 2021. Prior experience includes Chief Marketing Officer at Syniti from January 2019 to September 2020, Head of Marketing for Asia Pacific & Japan at SAP from October 2015 to September 2018, and various senior roles within IBM, including VP Marketing and Director of Marketing, contributing significantly to brand strategy and demand generation. Stanford holds an MBA in Marketing & Organizational Behavior from SMU Cox School of Business and a BA in Journalism from the University of North Texas, along with an Executive MBA from Southern Methodist University.
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Digital Commerce Global
Consumer brands need direction and answers to decide where, when, how and how much to invest. And the consumer brand community needs a beacon. Whether leading or lagging in digital commerce, brands need to know how they compare to their category peers and to industry innovators. Today’s digital shopper is more aware than ever and can choose to buy products on multiple channels any time of the day, anywhere in the world on any number of devices. Winning the consumer across marketplace/ pureplay, brick & click, social, intermediary, B2B and D2C channels requires a complex mix of knowledge, skills, processes, tools and technologies. DCG’s team of FMCG/CPG domain experts is ripping up the legacy manual. Follow the DCG community to avoid being left at the back of the digital shelf. www.dcg.ai