Shirley Smith

🌐 Digital Edge | Meetings Marketing Specialists for the Travel & Tourism Industry About Us: Our agency was founded in 2011 with the mission to close the gap that can exist between sales & marketing teams of travel & tourism organizations by providing cutting-edge digital marketing solutions, off-the-charts creativity and meetings expertise. Our team has more than 100 years of collective industry experience, specifically in destination marketing and group & hotel sales, giving us the unique advantage of competitively positioning an organization’s city, state, convention center or hotel. We know how to reach and connect with planning professionals in their journey — in today’s world — and help organizations show ROI to their stakeholders and community. Our Suite of B2B Services: 💡 Strategy - Develop a cohesive strategy that meets marketing objectives, brand goals and sales needs. 🎨 Creative – Catch the right business with strategic creative campaigns consistent with your overall brand. 📊 Media - Reach your target audience across spot-on platforms and channels. 📨 Content - Plan, create, iterate, distribute, measure and optimize digital content. 📈 Sales - Provide sales services and tools that lead to high close rates and support the process. 📚Research - Tie in B2B research to meet objectives and ensure your marketing is resonating with the target audience. 🎥 Video - Shape your story with videos that get meeting planners’ and sports organizers’ eyes on your destination or convention center. Visit our website to explore how Digital Edge can elevate your organization’s group marketing.