Digital Limelight Media (DLM)
Andrew Cromer is the current CFO at Digital Limelight Media, where he has been working since April 2013. Prior to this role, he worked as an Audit Associate at Rehmann from September 2010 to April 2013, and as an Audit Intern at BDO USA, LLP in January 2009. He holds a Master's degree in Accounting from Grand Valley State University, where he also earned a Bachelor of Business Administration in Accounting and Finance. In his current position, Andrew is responsible for developing and implementing financial plans and policies, as well as managing financial analysis and reporting to ensure control of corporate assets.
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Digital Limelight Media (DLM)
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DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.