Digital Limelight Media (DLM)
Jacqueline Smith is an experienced content professional with a diverse background in writing and content management. Currently serving as Content Manager and previously as Senior Content Specialist at Digital Limelight Media since December 2021, Jacqueline has honed skills in content creation and strategy. Prior to this role, freelance work as a writer and editor spanned from February 2019 to December 2021. Earlier experience includes positions as a Content Specialist at Digital Limelight Media from January 2016 to February 2019, and as a Freelance Writer for Serendipity Media, LLC, from August 2015 to December 2016. Jacqueline's career began at the Grand Rapids Public Museum and included various writing and editorial roles, complemented by a Bachelor's degree in Journalism from Grand Valley State University and training at Brighton Institute of Cosmetology.
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Digital Limelight Media (DLM)
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DLM creates long lasting patient relationships for aesthetic practices that are both profitable and rewarding. They do this in three easy steps: Marketing: DLM starts with fully understanding the target market and develop a brand and website that creates an emotional response from the website visitors. DLM increases brands exposure by generating leads through various marketing mediums (SEO, Social Media & Paid Advertising). Manage: When the leads come into the practice DLM implements their proprietary Customer Relationship Management (CRM) tool, DLMInsight. DLMInsight helps staff better manage leads through email, calls and SMS. This is used to help organize and improve lead response to new patient opportunities and convert more leads into scheduled appointments. During this stage DLM will educate and work with the practice to improve the internal process and customize workflows that streamline lead management. Measure: The final phase is to measure the value of the lead. DLM integrates with many EMR and scheduling systems. This allows DLM to follow the patient through the practices pipeline. They also have streamlined ways to determine ROI without EMR integration. DLM is the only marketing company that can automatically tie out ROI for the marketing that is being done in real-time. DLM leverages this data to help create better direction in the marketing strategy. They also use this data to drive the practices reputation online as well as improve patient re-engagement. DLM benchmarks their clients performance over 120 practices across the United States.